The global marketing initiative aims to help poor bamboo producers in Asia, Africa and Latin America access information and technical support in line with larger markets towards bridging the infrastructural gap between the rural producer and the urban buyer.

Linking these bamboo producers to networks of experts such as designers, architects, engineers, marketing professionals, process flow experts, institutions, producers, consumers and buyers situated around the globe is a step towards making rural communities reliable and dependable producers of quality goods in quantity in line with markets.